Social Media Marketing

Social Media Marketing Fellow Ship Program

Course Duration

business

TRAINING OBJECTIVES :

The curriculum of Social Media Marketing course has been designed to provide the students with the necessary skills required to meet the demand of current professional online job in marketing, advertising & designing field.

It is need of hour to use social media strategically to create value for a client or organization. An emphasis is placed on strategic collaboration, tactical execution, and measurement of social media efforts. Students will learn by doing assignments focusing on social media post writing and publishing, management and measurement tools, a social media audit, an editorial calendar, a social media strategy and tactical plan, and related basic crisis management. The course will cover blogs, Facebook, Twitter, Instagram, YouTube, and an array of niche social media platforms.

The internet and social media provide young people with a range of benefits, and opportunities to empower themselves in a variety of ways. Maintaining social connections and supporting networks that otherwise wouldn’t be possible, can be now having access to more information than ever before. The communities and social interactions that young people form online, can be invaluable for bolstering and developing young people’s self-confidence and social skills.

Name of Course:

Duration of Course
Entry level Qualification
Training Methodology
Medium of Instruction

Social Media has become an effective tool of communication nowadays to contagiously spread your message, promote your cause or market your brands. Social media is the interaction among people in which they create, share or exchange information and ideas

SKILL PROFICIENCY DETAILS

On successful completion of this course, the trainee should be able to

  • Use the principles of social media to engage your client and target.
  • Crop the benefits of internet and social media.
  • Use social media and online spaces about what they use technology.
  • Work with SM Marketing and graphic design, color layout, typography, and computer graphics.
  • Draw more traffic to their site and promote a brands or visibility and awareness.
  • Implement social media strategies to create effective marketing campaigns Use effective tools of communication.
  • Use the technology that facilitates the sharing of ideas and information and the building of virtual networks and communities.
  • Create engaging content for Facebook, Twitter, Instagram, YouTube, and additional niche social media networks.
  • Evaluate which social media platforms are the most effective for a selected brand.
  • Use the best tools to manage and measure the performance of social media content and campaigns.
  • Assess the critical issues social media managers face and how to handle crises.
  • Develop relationships with influencers to help attract a large audience to a brand.
  • Create compelling content to increase your online sale.
  •  

KNOWLEDGE PROFICIENCY DETAILS

On successful completion of this course, the trainee should be able to

  • Know online tools and services which allow an exchange of ideas, information, videos, pictures, and graphics.
  • Understand easy sharing and distribution of existing content to others so that professional work can be shared through networks.
  • Know how to make their career in Social Media.
  • Understand empower themselves in a variety of ways.
  • Know compelling content to increase your online sale.
  • Understand Social Media Research.
  • Know the reaction for changing trends quickly.
  • Identify the components of a strategic social media plan and effectively develop one that creates value for any organization.
  • Interpret detailed idea of terminology of computer graphics.
  • Know about online job sites.
  • Understand benefits of internet and social media.
  • Obtain a working knowledge of SM Marketing and graphic design, color layout, typography, and computer graphics.
  • Understand the content related to Facebook, Twitter, Instagram, YouTube, and additional niche social media networks.
  • Have knowledge of communication tools.

SKILL PROFICIENCY DETAILS

On successful completion of this course, the trainee should be able to

  •  Social Media Fundamentals Concept of Graphic Design Facebook and Instagram Marketing
  • Designing Tools
  • Canva Illustrator Photoshop
  • Branding and Positioning
  • Basics of Social Media Marketing Competition Analysis
  • Famous Social Media Platforms
  • Graphic Designing
  • Social Media Posts Marketing Material Social Media Headers Ads Designing
  • Concept of Design
  • Elements
  • Principles of Design Desgin
  • Facebook – Instagram Marketing
  • Facebook Page Optimization
  • Page Insights
  • Call to Action
  • Page Settings
  • FB Campaign Structure FB Core Audience
  • FB look-alike Audience
  • Page Settings
  • FB Campaign Structure FB Core Audience
  • FB look-alike Audience FB Ad Objective
  • FB Pixels
  • FB Audience Insights

KNOWLEDGE PROFICIENCY DETAILS

On successful completion of this course, the trainee should be able to

  • FB Tools
  • BRAND AND POSITIONING
  • Who are we?
  • What we do?
  • What’s our vision?
  • Who shares this landscape? What makes us the only? Who loves us?
  • What do they call us?
  • How do we explain ourselves? How do we spread a word?
  • How do people engage with us? How do they experience?
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Congratulation you wave completed our 7 steps skill questionaire , kindly fill the form so our team will contact you